Data-driven decisions are one of the reasons that BKV is at the forefront of digital marketing. Ever since online media became a mainstay of advertising, marketers have been striving to make their media buys as efficient as possible.

No, I’m not going to discuss what could be considered the coolest yard sale ever; I want to discuss how all of these items have features that may be underused.

...and frankly I couldn’t be happier. To most people, hearing the word “Google” brings about thoughts of loss of privacy, Big Brother, world domination.  And it’s probably true (especially that last bit). 

Keith Hanks is an Account Supervisor at Response Mine Interactive. He helps clients achieve increased lead generation and conversion goals through ranking performance and increases in search engines such as Google, Yahoo and Bing. In Keith’s latest BKV blog post, he discusses how SEO is like investing and how it’s all about achieving diversity.

As a software engineer for BKV, I’ve worked with a number of programming languages, from Java to.NET. But I’ve done most projects with Java. Java is an open source language that has for years been supported and enhanced by Sun Microsystems, Inc. I started writing in Java back during the scary times when systems worldwide were cutting over to the year 2000 and everyone was certain that all the computers would fail, civilization would collapse, and the earth would split in two, or variations to that effect. But nothing did happen and I’ve been contentedly writing Java code ever since.

Over the years, Java developers have grown to trust Sun Microsystems as they’ve molded and improved the language. So it was with a little surprise that I read that Sun Microsystems was being bought by Oracle last year. There is always some doubt about the intentions of a new player in the game when a software development tool of such importance is involved. And I’ve heard the stories of Oracle being very much a for-profit organization, meaning we’d all be paying through the nose for Java like everyone does for Oracle database licensing. James Gosling himself, the father of Java, even seemed to panic a little and began selling T-shirts and buttons to “Just Free It!” java free

Not having worked for a marketing agency, it took me a while to understand the role IT plays in such a company.  I do believe that IT and marketers (sorry, I have lumped everybody other than IT in this group) are smart and talented in their own fields.  But there tends to be some kind of friction between the two groups.  Though, we in IT, and I am sure the marketers, humorously portray each other based on personality, I think it is more based on the mindsets each group has as far as their role in a company goes.

If you follow search engine news, you may know that Google recently rolled out a new change called Caffeine. SEO bloggers around the world have been creating content around topics like “What does Caffeine mean for your site’s SEO?” and other questions that searchers are asking. The truth is…Google Caffeine likely did not even affect your site’s rankings. The BKV SEO team is here to debunk some of the rumors surrounding Google Caffeine.

I’m often chided for not blindly jumping on the Apple/Google bandwagons.  I consider myself logical and the “majority” of my decisions are based on verifiable information (aka facts), as opposed to what one would be lead to believe based on public perception, “outspokenness of the user base”, media bias or various other factors that tend to suppress the “truth of the situation”.  With that said, I’d like to reference some numbers presented by Frank Shaw, Microsoft’s Corporate VP of Corporate Communications.

Today, you’re pretty much nobody if you’re not on facebook and the same applies to your business.  Creating a facebook fan page for your business, product or service and engaging with your customers is a necessary component to a successful social media strategy.