For business-to-business marketers, social media can seem like a gamble filled with uncertainty and loose metrics – perhaps inexpensive but equally inefficient.  For Cervilenz Inc., a B2B medical device client of BKV’s, establishing a social media presence proved a valuable endeavor and helped to meet their goals of a successful brand launch.

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A good client is strategic. They think about their business, they understand their industry, they believe in their USP (and can elucidate it). They see the big picture, and they have a vision for the future.

A good client is tactical. While they see the big picture, they can get things done internally. Or at least they know who can. They can enable the execution on the inside. This is *big*.

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Is it Newsworthy?

All PR professionals have found themselves in the position of trying to help a client determine if their news really is NEWS. A certain topic may seem important to the client, but this doesn’t necessarily mean their customers will be interested. Many news releases are self-serving and overly promotional, loudly proclaiming the superiority of a company or its products without sharing any information that has real value to the reader.

You can help determine if a potential news release subject is newsworthy by asking yourself one simple question:

“Will readers of the publications I’m sending this to find it interesting or helpful?”

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