Just when we get use to Facebook changes, Twitter throws us another curve ball.

BREAKING NEWS is now told in 140 characters with the popularity of social media, it’s to no surprise that Twitter is quickly becoming the go to source for all things newsworthy. While it’s got a lot to offer, there are three features we’d still like to see.

For the savvy marketer, even product packaging can become a platform for branding. Nobody seems to understand this better than the folks at Trader Joe’s. In the latest BKV blog post, Melanie Merrifield examines how Trader Joe’s turns a regular tissue box in to a clever branding campaign.

This week Google rolled out an update to their search UI called Google Instant Previews, an update that allows users to see visual previews of web pages before they click through on a search results. You can see an example of how this works in the post for the keyword [credit cards]:

Just four days after Gap announced its new logo was in fact legitimate (and not a media stunt) on Facebook, consumers flooded Gap’s Facebook, Twitter and website pages to express vehement disgust for the new logo. According to Gap’s president, the company listened and changed it back.

Hey, everyman: You’ve been promoted to Creative Director!
Welcome to the new egalitarian reality of online research.

More and more brands are tapping the low-cost online tools and giving anonymous site visitors a vote in their advertising.  Sure, email surveys are an affordable alternative to focus groups. But is this a reliable/advisable move for a brand?

Prison Fellowship, one of the agency’s non-profit clients celebrated Break the Cycle Day-a promotion to publicize their campaign to end the cycle of generational incarceration for prisoner’s children. Break the Cycle Day has been in the works since February 2010 and includes a variety of creative social media elements integrated with paid media elements.

Creatives aren’t typically lauded for their math skills, but when South’s creative team discovered that the latest South University TV initiative would involve two spot lengths, eight campuses, eight programs, and as many as 184 versions, they knew it added up to a little spot that would need to go a long way.