The biggest game of the year is almost upon us. And while the Giants and Patriots will hopefully match the excitement of their previous Super Bowl meeting (Super Bowl XLII in 2008), for many Americans the real excitement occurs during the timeouts.

Just when you think as a direct marketer you have the postage rates nailed, the Post Office increases them (again!). The good news is these price hikes teach us to be smarter about our mailing strategies, using list hygiene and sorting techniques that allow us to mail at the lowest rates possible.

Does your next marketing effort need to be treated as a routine, standard or ordinary event? Or does it deserve something better? Join Charles Stiles as he takes a look into the small business solution to marketing.

By: Allison Kolber
A couple of weeks ago, Allison Kolber headed to Ad Tech with fellow BKVer and SVP Jana Ferguson. Their goal: get other industry insiders take on all the latest happenings in Digital Media—search, display, mobile, social, email, and affiliate. 

Jessica Geiger takes a look in to the technology battle of Apple vs. Microsoft. Read more…and let us know which side you claim victorious.

Banner advertising is a tough business. It ain’t easy to cajole a click through using these small formats.

In BKV’s recent blog post, Katie O’Shea (@SocialKT) takes a look in to the top hits from Taylor Swift and how they can inspire real insights on Customer Relationship Management for brands. 

It’s a dog eat dog digital world and Boo, our social canine case study has proven to be Facebook’s Best in Show. With millions of followers, thousands of daily likes and loyal fanatic fans, could tips from this pooch lead your brand to Facebook success? Kwesi Robertson and Erin Ledford explore the online sensation that is Boo, in the latest BKV blog.

Don’t let AMC’s Mad Men fool you, the advertising world has evolved much in the last 40 years. Brent Kuhn, Vice Chairman of BKV, reflects on his advertising background and explains how the business and ruling class has transformed in today’s digital era.

The world of advertising and marketing is evolving at a whirlwind pace. Brent Kuhn,Vice Chairman of BKV, has been blazing trails in the advertising industry for over thirty years and in our latest blog examines this brave new world where traditional intersects with emerging ideology. As more and more ad agencies struggle to define themselves, Kuhn expands on the 3Ds. Digital. Data. Direct.