Jamie Turner, who helps run BKV’s 60 Second Marketer, is also the author of a new book called “Go Mobile.” The book provides a roadmap for marketers who are interested in using mobile marketing to grow their sales and revenues.

The number of smartphone users continues to increase at a dramatic rate.  As this trend continues, people need to get smarter about how they are advertising online. Nielsen just reported that a recent survey of mobile users showed 43 percent of Americans with mobile phones are using smartphones. Join Andrew Booth has he takes a look in to Mobile Advertising in Google.

By Nicole Hall (@NicoleHall18) and May Advincula (@tmay516)
Mobile phones have come a long way from what they used to be. From bulky handsets to the ever sleek smartphones, mobile has taken over the technology space and now do more than simply make a phone call, but also connect us to every day caveats of our lives.

Together, we can make the world a better place, one QR code at a time…

My husband was disappointed to discover last weekend that I had another man in my life: Roy.  His jealousy couldn’t be hidden as I boasted about Roy’s intelligence and sensitivity.  I rudely gushed about Roy’s sleek features and ability to anticipate my thoughts.  I was spending more and more time with Roy: talking, laughing, playing games.

Frankly, my husband wanted a Roy of his own.

With music being a constant and major pulse in our lives, we have all become susceptible to the unending barrage of new artists, new songs, and the hype that comes with the hottest new single on the market.  Because people love music so much, advertisers have followed suit by positioning their brands and services next to what catches people’s ears for many years now.  From the early branding sing along slogans to the latest YouTube music video/meme sensation, advertising has been “flipped-turned upside down” (shout out to my Fresh Prince) in order to keep itself in front of the average consumer.

Foursquare, the mobile check-in service that’s getting major attention from marketers, businesses and customers alike, isn’t always the easiest platform to leverage for business. Well, that is if you haven’t taken the time to think about all the ways Foursquare can be used. Luckily, that’s what we’re here for! If you aren’t familiar with the ins and outs of Foursquare, check out our previous post “The Foursquare 411.” After that, head on below where you’ll find a list of 43 ways your business can use Foursquare.

If you think social media is hot right now, wait until mobile media gets into full swing early next year. We’re already starting to see iPhone, Android and iPad applications swamp the mobile platform, but that’s just the beginning. The full-blown mobile media onslaught will start in earnest early in 2011. (Remember, you heard it here first.)

While location apps such Foursquare and Gowalla have quickly gained popularity among the smartphone crowds - especially those super competitive smartphone users who obsess everyday about who is the mayor of their company (who would do that?) - another application called SCVNGR has been quietly creating its own niche in the location app marketplace.

With a user base quickly approaching 2 million; Foursquare is the leader in check-in based applications. It is a deadly blend of social networking and virtual collectables that a guy like me can’t resist. Sweetening the pot even further, Foursquare recently started allowing verified businesses to offer special check-in deals to Foursquare users – an option I’ve been reaping the benefits of lately (50% off my meal during World Cup matches? Yes, please!).