BKV Blog

BKV Author Uses QR Codes to Promote Book Launch

Posted by BKV PR Team in Mobile • on 01/09

 

Jamie Turner, who helps run BKV's 60 Second Marketer...

Is also the author of a new book called "Go Mobile." The book provides a roadmap for marketers who are interested in using mobile marketing to grow their sales and revenues.

"Gartner predicts that by 2013, the number one way people will access the internet will be via mobile," said Mr. Turner. "Given that, we wanted to provide information to readers on how to build a mobile website, how to create a mobile app and how to use other mobile tools to get new customers."

As part of the promotional efforts behind the book, Mr. Turner and his co-author Jeanne Hopkins launched a website that incorporates QR codes as a way to provide clues for a nationwide scavenger hunt for four iPads hidden around the country. "We wanted to create a big splash about the book," continued Mr. Turner. "So we decided to hide four iPads along with copies of the book in locations throughout the U.S. Visitors to http://www.GoMobileBook.com will find QR codes that provide clues to where the books are hidden. There's a new clue each day until the iPads are found." 

Mr. Turner, who is a regular guest on CNN and HLN on the topics of social, mobile and digital media, is the founder of BKV's 60 Second Marketer which is a website for marketers around the globe. BKV sponsors the website which many consider an important component of BKV's awareness program.

To find clues for the iPads, visit http://www.GoMobileBook.com and scan the QR code on the page. You can also get clues via email by filling out the form on the site. 

 

 

About BKV
Established in 1981, BKV is a direct marketing and interactive agency specializing in helping marketers meet business goals with strategies that generate leads, convert those leads into sales and finally, into established and loyal relationships. The company uses a combination of traditional and digital media along with high performance creative and strategies that ensure we're driving response while measurably growing clients’ brands and sales. With offices in Atlanta and Kansas City, BKV serves local, national and international clients and is a member of the ICOM Agency Network, a professional association of marketing and advertising agencies from all over the world. Want more information? Visit BKV.com or

Comments on this Article

Blog Home

Analytics & Information Technology Full Funnel Media Attribution A Smartphone, a Swiss Army Knife, and your Local IT Department

B2B CerviLenz – A B2B Social Media Case Study What Makes a Good Client?

BKV News Get to Know…Joey Duke BKV Wraps Up 30th Anniversary with $10,000 Donation to Charity

Design Twitter Redesign Twitter+: New Features We Would Like to See

Direct Marketing Direct Mail — Dynamo or Dinosaur? Animation in Email Marketing

Media Strategy Super Bowl: for Media Geeks, it Ain’t About Football 2012 Postage Increase: How will it affect direct marketers?

Mobile BKV Author Uses QR Codes to Promote Book Launch Mobile Advertising in Google

Non-Profit Know Your Audience: Get the Googlers and draw in Direct Mail Fans Time - Is There Enough to Care?

Usability / iMap What “Full House” Taught Me About Website Usability

RSS 2.0 FeedPick Up the Feed

Follow on TwitterFollow Us

Join Us on FacebookJoin Us

Link UpLink with Us