I've been thinking lately about what it takes to be a good client. I have had so many great clients throughout my career, and many of them have become personal friends as well (you know who you are, and you are probably reading this right now!). I've had my share of not so great clients as well (you probably don't know who you are, and I bet you are not reading this right now!).

A good client is strategic. They think about their business, they understand their industry, they believe in their USP (and can elucidate it). They see the big picture, and they have a vision for the future.

A good client is tactical. While they see the big picture, they can get things done internally. Or at least they know who can. They can enable the execution on the inside. This is *big*.

A good client is decisive. They can stand behind the decisions that they make. They can make them quickly. They can defend them. They can learn from the bad ones.

A good client is communicative. They want to pick up the phone and talk to you. They want to see you face-to-face. They will call you with the good news and the bad news. They will give you praise and criticism.

A good client is collaborative. They share ideas. They brainstorm. They want to be a part of the discussion.

A good client is loyal. They will come back to BKV again and again.

A good client is challenging. They will push you to do your best and won't accept anything less than excellence. They want to win awards - they expect to win awards!

A good client believes in results. They believe in testing. They let the data tell them the story.

A good client is innovative. They aren't scared to take risks, do something new, be a trailblazer.

A good client is what makes BKV successful. We thank you - the good clients of BKV - we couldn't do it without you!

About BKV
Established in 1981, BKV is a direct marketing and interactive agency specializing in helping marketers meet business goals with strategies that generate leads, convert those leads into sales and finally, into established and loyal relationships. The company uses a combination of traditional and digital media along with high performance creative and strategies that ensure we're driving response while measurably growing clients’ brands and sales. With offices in Atlanta and Kansas City, BKV serves local, national and international clients and is a member of the ICOM Agency Network, a professional association of marketing and advertising agencies from all over the world. Want more information? Visit BKV.com or