BKV Blog

The Brains Behind the Blog

    Alexis Kim

    Alexis KimEmail

    Account Executive

    Expertise:

    A little about the author:

    Latest entries by this author:

    Alexis Rhodes

    Alexis RhodesEmail

    Expertise:

    A little about the author:

    Latest entries by this author:

    Allison Zimroth

    Allison ZimrothEmail

    Non-Profit Account Specialist

    Expertise: Non-Profit DR Strategy, Donor Acquisition & Retention

    A little about the author:

    Mastering online fundraising, interactive marketing, and non-profit social media integration isn't easy. But for nearly 1/20th of a century, Allison has managed to do what some would call "an adequate to exceptional job". How does she do it? It either comes from years spent in non-profits, boutique agencies, and corporate marketing departments, or from her unusually large glasses. No one's sure.

    Latest entries by this author:

    BKV PR Team

    BKV PR TeamEmail

    Public Relations

    Expertise: Public Relations, Digital Press Releases, Social & Emerging Media

    A little about the author:

    Latest entries by this author:

    Brandi Justice

    Brandi JusticeEmail

    Assistant Account Executive

    Expertise: Interactive Direct Response

    A little about the author:

    Brandi joined the BKV team in June of 2010 after graduating from Georgia Tech. She started as an intern working with direct mail. In July, she was hired on full time to work as an Assistant Account Executive on the AT&T account.

    Latest entries by this author:

    Brent Kuhn

    Brent KuhnEmail

    Expertise:

    A little about the author:

    Latest entries by this author:

    Emily Michaud

    Emily MichaudEmail

    Assistant Media Planner

    Expertise: Interactive Media Strategy, SEM

    A little about the author:

    Tremulus chirographi insectat concubine. Saetosus agricolae amputat Octavius. Concubine spinosus vocificat matrimonii, iam quadrupei iocari concubine, quod Augustus vocificat chirographi, semper ossifragi circumgrediet tremulus concubine. Aquae Sulis insectat matrimonii, quod plane parsimonia rures imputat chirographi, ut saburre incredibiliter

    Latest entries by this author:

    Eric Bridges

    Eric BridgesEmail

    Expertise:

    A little about the author:

    Latest entries by this author:

    Erin Ledford

    Erin LedfordEmail

    PR/Social Media Associate

    Expertise: Public Relations, Social Media, Emerging Media

    A little about the author:

    Latest entries by this author:

    Erin Tatham

    Erin TathamEmail

    Expertise:

    A little about the author:

    Latest entries by this author:

    Hayley Smith

    Hayley SmithEmail

    Expertise:

    A little about the author:

    Latest entries by this author:

    Hayley Stepp

    Hayley SteppEmail

    Expertise:

    A little about the author:

    Latest entries by this author:

    IT Department

    IT DepartmentEmail

    Information Technology

    Expertise: Computers, Servers, Code, Scripts, Coffee

    A little about the author:

    Latest entries by this author:

    Jamie Turner

    Jamie TurnerEmail

    Director of Customer Insights

    Expertise: Brand Strategy, Integrated Marketing, Social Media

    A little about the author:

    Jamie Turner helps run the 60 Second Marketer, the online magazine for BKV Digital and Direct Response. He has helped clients like AT&T, CNN, Cartoon Network and The Coca-Cola Company grow their revenues through innovative marketing programs. His book, “How to Make Money with Social Media” will be published by the Financial Times Press in the Fall of 2010.

    Latest entries by this author:

    Jana Fergusson

    Jana FergussonEmail

    Vice President, Management Supervisor

    Expertise: Integrated Direct Response, Interactive, DRTV, Direct Mail

    A little about the author:

    Tremulus chirographi insectat concubine. Saetosus agricolae amputat Octavius. Concubine spinosus vocificat matrimonii, iam quadrupei iocari concubine, quod Augustus vocificat chirographi, semper ossifragi circumgrediet tremulus concubine. Aquae Sulis insectat matrimonii, quod plane parsimonia rures imputat chirographi, ut saburre incredibiliter.

    Latest entries by this author:

    Jerelle Gainey

    Jerelle GaineyEmail

    Media Technology Manager

    Expertise: Interactive, Campaign Tracking, Social Media Reporting

    A little about the author:

    Tremulus chirographi insectat concubine. Saetosus agricolae amputat Octavius. Concubine spinosus vocificat matrimonii, iam quadrupei iocari concubine, quod Augustus vocificat chirographi, semper ossifragi circumgrediet tremulus concubine. Aquae Sulis insectat matrimonii, quod plane parsimonia rures imputat chirographi, ut saburre incredibiliter

    Latest entries by this author:

    John Ring

    John RingEmail

    Software Engineer

    Expertise: Java Enterprise Development, Web Development, Systems Analysis

    A little about the author:

    A University of Kansas graduate, John started as a Cobol programmer in 1988, shifted to Powerbuilder, then to Java, and joined BKV in March 2006. He has worked on projects for Embarq/CenturyLink, BPU, Onaga, Orscheln, DTNA, Dice and many others.

    Latest entries by this author:

    Joshua Hecht

    Joshua HechtEmail

    Expertise:

    A little about the author:

    Latest entries by this author:

    Joyce DeLay

    Joyce DeLayEmail

    Expertise:

    A little about the author:

    Latest entries by this author:

    Katie O'Shea

    Katie O'SheaEmail

    Emerging Media Associate

    Expertise: Social, Mobiel and Emerging Marketing

    A little about the author:

    Latest entries by this author:

    Keith Hanks

    Keith HanksEmail

    Expertise:

    A little about the author:

    Latest entries by this author:

    Kristy Stengard

    Kristy StengardEmail

    Expertise:

    A little about the author:

    Latest entries by this author:

    Kwesi Robertson

    Kwesi RobertsonEmail

    Expertise:

    A little about the author:

    Latest entries by this author:

    Kyle Wegner

    Kyle WegnerEmail

    SEO Specialist

    Expertise: Search Engine Optimization, Social Media Strategy

    A little about the author:

    Kyle Wegner is a technology, SEO & Social strategist on all BKV Social Media & SEO accounts. He also contributes to the BKV sponsored Social Media Round Table hosted by the 60 Second Marketer. Outside of BKV he hosts a podcast and blog focused on business and technology. Always on the cutting edge of social networking, Kyle keeps BKV and our clients up to date on all things Social Media.

    Latest entries by this author:

    Lisa Cunningham

    Lisa CunninghamEmail

    Expertise:

    A little about the author:

    Latest entries by this author:

    Matt Martin

    Matt MartinEmail

    Expertise:

    A little about the author:

    Latest entries by this author:

    Matthew Newsom

    Matthew NewsomEmail

    Information Systems Manager

    Expertise:

    A little about the author:

    Latest entries by this author:

    Melanie Merrifield

    Melanie MerrifieldEmail

    Associate Creative Director

    Expertise: Creative Strategy, Direct Response and Non-Profit Copywriting

    A little about the author:

    Name a product, any product. Chances are good, Melanie’s sold it. This branding and direct marketing specialist currently shapes creative in all media for BKV clients Equifax, Fein Tools, FleetCor, GMAC, Sokolove Law, ChildFund International, and others as the need arises. She’s produced award-winning direct mail and broadcast work for dozens of blue chip clients: AT&T Wireless, Bell Atlantic. Bally’s Health and Fitness, The Wall Street Journal, Hilton Hotels, CitiGroup, The Make-A-Wish Foundation, National Cancer Institutes, SCANA Energy, Dixie Paper, Georgia-Pacific, and various divisions of Coca-Cola.

    Latest entries by this author:

    Michelle Gunn

    Michelle GunnEmail

    Associate Creative Director

    Expertise: Creative Strategy, DR Copywriting, Non-Profit Copywriting

    A little about the author:

    Tremulus chirographi insectat concubine. Saetosus agricolae amputat Octavius. Concubine spinosus vocificat matrimonii, iam quadrupei iocari concubine, quod Augustus vocificat chirographi, semper ossifragi circumgrediet tremulus concubine. Aquae Sulis insectat matrimonii, quod plane parsimonia rures imputat chirographi, ut saburre incredibiliter

    Latest entries by this author:

    Mike Peters

    Mike PetersEmail

    Interactive Media Supervisor

    Expertise: Interactive Media Strategy, SEM

    A little about the author:

    A reformed traditional media planner Mike wised up and got into the interactive space 5 years ago and has since planned digital campaigns for the likes of Earthlink, AT&T, Equifax, and The Law Offices of Sokolove Law. In 2010 he was part of the team that won Sokolove Law both an AIMA award and South Star Award for Best SEM Campaign. There is no area of online advertising that Mike isn’t interested in learning more about or getting a campaign live on.

    Latest entries by this author:

    Olivia Smith

    Olivia SmithEmail

    Senior Vice President, Account Group Director

    Expertise: Strategy, Account Management, Fundraising, Analysis

    A little about the author:

    Olivia admits that she’s been around direct marketing for more years than you can count on your two….well… on multiple hands. She’s the unofficial direct mail queen at BKV, but also has experience email, DRTV, telemarketing, web, and search channels. A certified direct marketer and fundraiser, Olivia heads up the non-profit group at BKV and leads strategy and new business development. She also has experience developing programs for commercial clients in the banking, retail, education and service sectors. Olivia is a frequent speaker at industry conferences and education sessions on direct and non-profit marketing.

    Latest entries by this author:

    Patrick Miller

    Patrick MillerEmail

    Interactive Strategist

    Expertise: Social Media, Integrated Campaign Strategy

    A little about the author:

    Patrick Miller collaborates with departments across BKV to develop and manage innovative digital strategies to meet clients' marketing goals. Leveraging his experience creating successful Web promotions, email programs, and Web site development, Patrick helps develop digital strategy and creative “big ideas” for BKV client brands such as Apartment Guide, Arby's, AT&T, Equifax, GMAC Insurance, and The Salvation Army. Patrick began working in Interactive Marketing in 2006 after graduating from the University of Georgia with a Bachelor’s Degree in Advertising.

    Latest entries by this author:

    Paul Carpenter

    Paul CarpenterEmail

    Account Supervisor

    Expertise: Integrated Direct Response, Interactive, DRTV, Direct Mail

    A little about the author:

    With nearly 15 years in the Direct Response arena, Paul has seen multiple sides of the business. Originally cutting his teeth in fundraising and donor acquisition, Paul moved to the For-Profit side by doing work with BB&T, AT&T (lots of ampersands) and Equifax. You name the media and Paul has probably touched on it – from Broadcast Media, to TV, to SEM and even Direct Mail. Paul has also been instrumental in helping to strategize the DMA’s ECHO Awards page for the past 9 years.

    Latest entries by this author:

    Ramon Larkin

    Ramon LarkinEmail

    Expertise:

    A little about the author:

    Latest entries by this author:

    Raphael Rivilla

    Raphael RivillaEmail

    Vice President, Interactive Media Director

    Expertise: Interactive Media Strategy, Social Media, SEO, SEM

    A little about the author:

    Tremulus chirographi insectat concubine. Saetosus agricolae amputat Octavius. Concubine spinosus vocificat matrimonii, iam quadrupei iocari concubine, quod Augustus vocificat chirographi, semper ossifragi circumgrediet tremulus concubine. Aquae Sulis insectat matrimonii, quod plane parsimonia rures imputat chirographi, ut saburre incredibiliter

    Latest entries by this author:

    Sharma Vedula

    Sharma VedulaEmail

    Director, IT Services

    Expertise: Technology, Web/Application Development

    A little about the author:

    Tremulus chirographi insectat concubine. Saetosus agricolae amputat Octavius. Concubine spinosus vocificat matrimonii, iam quadrupei iocari concubine, quod Augustus vocificat chirographi, semper ossifragi circumgrediet tremulus concubine. Aquae Sulis insectat matrimonii, quod plane parsimonia rures imputat chirographi, ut saburre incredibiliter.

    Latest entries by this author:

    Susan Wietsma

    Susan WietsmaEmail

    Vice President, Management Supervisor

    Expertise: Interactive DR, Interactive Media, Integrated Campaigns

    A little about the author:

    Susan Wietsma is a B2C & B2B direct and interactive marketer with over 15 years of agency experience working for clients such as: Primedia, Sokolove Law, Asbury Automotive, FleetCor, GE Money, EarthLink, Delta Air Lines, American Express, Cox Communications and Sherwin-Williams.

    Latest entries by this author:

    Taylor Gould

    Taylor GouldEmail

    Media Assistant

    Expertise: Social Media, Interactive Strategy, SEO

    A little about the author:

    Taylor joined BKV through the Executive Leadership Program in the summer of 2009 after graduating from Vanderbilt University with a Bachelor’s degree in Economics. Since finding a home in the Interactive Media department during the ELP, Taylor has worked with the SEO and Social Media team, helping various clients to analyze, augment, and refine their online presence in both organic search and social networks.

    Latest entries by this author:

    The BKV Creative Team

    The BKV Creative TeamEmail

    Interactive and Traditional Creative

    Expertise:

    A little about the author:

    Latest entries by this author:

    The BKV Media Team

    The BKV Media TeamEmail

    Interactive and Traditional Media

    Expertise:

    A little about the author:

    Latest entries by this author:

    Theresa Rich

    Theresa RichEmail

    Account Executive

    Expertise: Account & Project Management, Creative Strategy, Copywriting

    A little about the author:

    From the moment Theresa realized she preferred Art class over recess she knew she destined to be around creativity. A Kansas City resident and native, Theresa is a Rockhurst University graduate with over 10 years of experience in consumer loyalty program development, CRM and database segmentation strategy, list purchasing, retail point of sale and package design, event planning, crisis communication management, and integrated social media campaigns. Theresa joined BKV in March 2010 and has hit the ground running executing sponsorships, direct mail, and interactive marketing programs for Armed Forces Insurance and Daimler Trucks of North America.

    Latest entries by this author:

    Thom Ludtke

    Thom LudtkeEmail

    Expertise:

    A little about the author:

    Latest entries by this author:

    Todd Bemis

    Todd BemisEmail

    Vice President, Director of Interactive Stratgey

    Expertise: Interactive Creative Strategy, Direct Response, Social Media

    A little about the author:

    Todd's been designing and building award-winning solutions for BKV clients for over 10 years. He enjoys aiming his curious mind at our client's most important puzzles: "How do we maximize conversion on a landing page?" "How can we increase our average order value?" "Dude, what is Facebook?" If you want to see a Web architect in his pure element, just put Todd in front of a whiteboard. Just be sure to take a photo for reference, because nobody can read his handwriting.

    Latest entries by this author:

    Virginia Doty

    Virginia DotyEmail

    Expertise:

    A little about the author:

    Latest entries by this author:

Blog Home

Analytics & Information Technology Full Funnel Media Attribution A Smartphone, a Swiss Army Knife, and your Local IT Department

B2B CerviLenz – A B2B Social Media Case Study What Makes a Good Client?

BKV News Get to Know…Joey Duke BKV Wraps Up 30th Anniversary with $10,000 Donation to Charity

Design Twitter Redesign Twitter+: New Features We Would Like to See

Direct Marketing Direct Mail — Dynamo or Dinosaur? Animation in Email Marketing

Media Strategy Super Bowl: for Media Geeks, it Ain’t About Football 2012 Postage Increase: How will it affect direct marketers?

Mobile BKV Author Uses QR Codes to Promote Book Launch Mobile Advertising in Google

Non-Profit Know Your Audience: Get the Googlers and draw in Direct Mail Fans Time - Is There Enough to Care?

Usability / iMap What “Full House” Taught Me About Website Usability

RSS 2.0 FeedPick Up the Feed

Follow on TwitterFollow Us

Join Us on FacebookJoin Us

Link UpLink with Us