View All BKV News

For Immediate Release
August 3rd, 2011

Realtree Launches Mobile Site for Outdoorsmen

Realtree, the world’s leading camouflage designer, marketer and licensor, has rolled out a mobile optimized Web site providing outdoorsmen on-the-go access to a fish-and-game forecaster, featured expert editorials and tips, the latest rut and strut reports from around the country, downloadable features and more.

This new site gives users access to a must-have resource for all outdoorsmen. Gear up for the hunting season by using your smartphone to visit realtree.com, which mobile optimizes top features for hunters.

“Now hunters can check activity in their area easily, anytime, anywhere. That's pretty cool. Of course, the entire Realtree.com mobile site is really well planned and delivered. I'm very proud of our team for making this a reality," said Bill Jordan, Realtree founder and president.

In the past year, Realtree has noticed an increase in mobile traffic to their Web site, with 9% of site visits made from a mobile phone. The number of enthusiasts already accessing the site via mobile, paired with the on-the-go nature of Realtree’s content, fueled the desire to be one of the first in the outdoor industry to provide hunters with a convenient mobile site.

“The hunting industry in particular has seen a trend in users relying on mobile devices during peak hunting seasons,” said Jordan.

About BKV

BKV is a full-service marketing agency composed of two major divisions: BKV in Kansas City builds creative solutions that employ innovative technologies to measurably grow clients' brands and sales, while the Atlanta division has created many successful national direct response campaigns utilizing DRTV, interactive, print advertising, direct mail and radio. Established in 1981, BKV specializes in helping marketers meet business goals with strategies that generate leads, convert those leads into sales and finally, into established and loyal relationships. The company uses a combination of both traditional and new media along with high performance creative and strategies that ensure we're driving response and maximizing return on clients' marketing budgets, while continually enhancing client brands. BKV serves local, national and international clients and is a member of the ICOM Agency Network, a professional association of marketing and advertising agencies from all over the world. BKV's sister company, Response Mine, helps companies get more revenue from search engines, affiliate networks and interactive media. The company provides tools and analytics to help clients make better media decisions and convert more customers.

###

Contact:
Kwesi Robertson
404-233-0332
kwesi.robertson@bkv.com

View All BKV News